The general public’s awareness of such issues as climate change, labor practices, and corruption has greatly increased in recent decades. We’ve all heard of huge multinational corporations caught (and fined for) polluting the environment, bribing government officials for permits and contracts, or exploiting outsourced workforces in developing countries.

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As you go about your daily life, especially when making choices involving some sort of trade-off (exchanging money for goods and services, exchanging time for money, making investment decisions, deciding how to get the best value for money on your weekly grocery trip), you probably think of yourself as cool, calm, rational, and in control.

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